The consumer’s approach to food healthiness and animal welfare has changed radically in the last twenty years. A key factor was the Bovine Spongiform Encephalopathy crisis, which made people aware of the new irrenounceable minimum animal welfare standards rather than food healthiness, first in Europe and then in the United States of America. Nowadays, consumers request minimum international standards on animal welfare, guaranteed by independent controls and demonstrated through a clear final product information system.